RTO SUMMIT ORLANDO AGENDA

Tentative agenda, subject to change.  Last update 9/12/17.

TUESDAY, SEP. 19, 2017

SYMPOSIUM

 


BONNET CREEK BALLROOM

8:30am-5:00pm: Registration

10:00-10:30 am:  Key Digital Marketing Trends to Reach International Travelers. A brief overview of UK, Mexico, Brazil, Japan, Germany, China, India and Receptive Operator trends that are changing the Tour and Travel landscape. Presenter: Jake Steinman, Founder and CEO, NAJ Group

10:30-11:00am: How Promote Successful Facebook Campaigns Internationally

  • Which source countries are most responsive to Facebook marketing?
  • How do I build a following in these markets and at what cost?
  • How can I use Facebook targeting tools to find the best audience?
  • How can I use “Custom Audiences” to boost posts to my e-mail list of trade contacts
  • How to use “Facebook Live” and Facebook video to promote my organization

Presenter:  Florian Herrmann, Creative Director, NAJ Group

11:00-11:30am: Morning Break

11:30am–12:00pm: Is it worth investing NOW into Virtual Reality? Using the newest Virtual Reality video technology, would this increase your bookings and tour operator/media relationships at trade shows? Ask St Pete Clearwater about their latest campaign initiatives to show off Florida’s beaches around the world. Presenter: Leroy Bridges, Media & Interactive Director, Visit St Pete Clearwater 

12:00-12:30pm: The State Of International Travel. Destination Analysts will be presenting their latest research about why international visitors choose to travel to the United States, along with travel behavior and trip characteristics. Presenter: David Reichbach, Director of Analytics and Data Security, Destination Analysts 

12:30-2:00pm:  Enjoy Lunch on Own

2:00-2:30pm: How to Structure an SEO Coop Program Focusing on Targeted Markets.  Presenter:  Laszlo Horvath, President, ActiveMedia

2:30-3:00pm: Only Promote Your Unique Niche To The World – A Case Study of Kissimmee. Being successful with tour operators means to focus just on one thing where you will stick out in a world with global competition. Enjoy the story of Kissimmee of how Kissimmee completely rebranded their destination from a hodge-podge of budget hotels to the epicenter of luxury home rentals in the world. International promotional efforts include boat racing sponsorships in the UK. Presenter: Jason Holic, VP Of Digital Marketing, Experience Kissimmee 

3:00-3:30pm: Simple Digital Tactics To Reach International Travelers. A Panel Discussion About The Best Digital Campaign Initiatives To Reach International Travelers That Won’t Break Your Budget

Jason Holic – VP of Digital Marketing – Experience Kissimmee 
Carol Johnson – Destination Manager East Coast – Trip Advisor 

3:30-4:00pm: Afternoon Break

4:00-5:00pm: The RTO Power Panel: How will the RTO Consolidation Affect the Inbound Industry? In light of the consolidation of “bed bank” receptives from three to one—Hotelbeds our prestigious panel of discuss their outlook on 2018 bookings, where they see opportunities and challenges, including the current exchange rates, political issues and the U.S. as a competitive travel destination in a fast-changing world.

Pabs Raghava, CEO, Tours Limited
Gisa Hanson –
GM/Florida, AlliedTPro 
Tereza Reis – President,  Personal RGE Tours & Travel
Jane Rutter –  COO, Meeting Point International-North America  
Jack Lok – Founder, L & L (partnering with CTrip)

Evening:  Enjoy Orlando on Your Own

 

WEDNESDAY, SEP 20, 2017


ONE-ON-ONE MARKETPLACE MEETINGS



DEEP BLUE SEAFOOD RESTAURANT

8:00-9:00am:   Continental Breakfast sponsored by TourOperatorLand.com

BONNET CREEK BALLROOM

8:00-9:00am:  On-site fill-in session. Suppliers will get an opportunity to schedule additional meetings.

9:00am-12:30pm:  One-on-one appointment Marketplace, Session 1. Tour operators meet with suppliers and destinations in 10-minute meetings.

DEEP BLUE SEAFOOD RESTAURANT

12:30-2:00pm:  Luncheon


BONNET CREEK BALLROOM

2:00-5:00pm:  One-on-one marketplace, Session 2

JOURNEY BALLROOM

5:00-7:00pm:  Reception

 

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