RTO SUMMIT WEST AGENDA
Tentative agenda, subject to change. Last update 11/21/17.
The Symposium is included with regular supplier registration fee. Symposium-only Feb. 21 day-pass also available.
WEDNESDAY, FEB 21, 2018
SALON 1 PRE-FUNCTION, BALLROOM LEVEL
7:30 am-5:00 pm: Registration
SALON 1, BALLROOM LEVEL
(i)=Invited but not confirmed
9:00 am-9:30 am: Ch..ch…ch…Changes! The world of the Receptive Operator is evolving in several different directions—consolidation, that are both understandable and contradictory. NAJ’s INBOUND Report has tried to stay on top of it and Jake Steinman, NAJ’s founder, will present an overview.
9:30 am-10:30 am: Out of the Box Ways to Help Tour Operators Selling Your Product. How tourism sales professionals can help operators sell their product by micro-targeting high-potential visitors. While the industry focuses on relationship marketing, there are now numerous ways to micro-target potential travelers in an affordable way that will help operators sell your programs. Case study presentations: Laszlo Horvath, CEO, ActiveMedia; Billie Moser, VP Tourism, Travel Portland.
10:30-10:45 am: Morning Break
10:45-11:05 am: Best New Digital Tools for 2018. Thanks to the unsinkable spirit of entrepreneurs, NAJ has unearthed the best online tools that can be used by suppliers and operators to spruce up tour programs.
- Facebook Live: Over 70% of operators are on Facebook. Learn how you can follow up trade shows with live announcements.
- Airbnb Experiences: Unique one-of-a-kind experiences that destinations and tour operators can use to enhance their brochures.
- Eatwith.com: An app for operators who want to arrange for private meals for small groups in the homes of locals.
- Onvoy: A new service that connects travelers (or hotels, attractions and restaurants) with live interpreters in any language through their phones.
11:05-11:25 am: State of the International Traveler + How will Trump Influence Inbound Travel to the USA? Destination Analysts’ most recent Annual State of the International Traveler not only reveals valuable new insights into the factors that contribute to travelers selecting specific destinations, but also includes market-by-market perceptions of our President from the top 10 inbound source countries. Presenter: David Reichbach, Director of Analytics & Data Security, Destination Analysts.
11:25-11:45 am: Where’s the Beef? Does “India Ready” mean Going Vegetarian! According to NTTO research, India is tracking closely behind China to become as the next wave of inbound travelers. Contrary to popular myth, only 30% of Indians are vegetarians but what do destinations and attractions need to do to service and prepare for them? Presenter: Larry Friedman, Global Ready Education Trainer, BRIC Marketing Group.
11:45 am-12:30 pm: The Power Panel. 15 minute conversations with four senior level receptive operators about their business, their newest initiatives and where they see the industry moving in 2019: Faisal Sublaban, CEO, Bonotel; Mark Ma, Director of Marketing, C-Tour Holidays (division of C-Trip) (i); Jeff Karnes, VP, New World Travel; Aniseh Dalju, CEO and Co-founder, Onward
12:30-2:00 pm: Lunch on own
2:20-4:00 pm: Receptive Insight Roundtables: A series of rotating roundtables each led by a receptive operator hand selected for their area of specialization. Confirmed: Jeff Karnes, New World Travel; Alma Alvarez, Best Day Holidays; Aniseh Dalju, Onward; Mark Ma, C-Tour; Jesse Yang, Choose Destination. Invited but not yet confirmed: JTB, Americantours International, AlliedTpro, Go West Tours, TeamAmerica, TPI, Lassen Tours, Hotelbeds, Tour America, Bonotel
4:00-4:20 pm: A Day in the Life of a Receptive Tour Operator. Think your life is hectic? Wait until you see how a Receptive Tour Operator budgets her time. One tour operator takes us through their typical day of multi-tasking through meetings, phone calls and putting out fires from the time she wakes up to the time she finally goes to bed. Presenter: Aniseh Dalju, CEO and Co-founder, Onward.
4:20-4:45 pm: We Chat Tips and Tricks. Presenter: Sally Berry, Tourism Sales and Marketing Manager, Corning Museum of Glass
Evening: Enjoy Marina del Rey on Your Own
THURSDAY, FEB 22, 2018
ONE-ON-ONE MARKETPLACE MEETINGS
SALON 2 & 3, BALLROOM LEVEL
8:00-9:00 am: On-site fill-in session. Suppliers will get an opportunity to schedule additional meetings.
8:00-9:00 am: Continental Breakfast.
SALON 2 & 3
9:00-12:30 pm: One-on-one appointment Marketplace, Session 1. Tour operators meet with suppliers and destinations in 10-minute meetings.
12:30-2:00 pm: Luncheon.
SALON 2 & 3
2:00-5:00 pm: One-on-one appointment Marketplace, Session 2.
5:00-7:00 pm: Reception sponsored by TourOperatorLand.com
RTO SUMMIT WEST ADJOURNS