Please click on “PDF” next to the name of the presenter for a PDF version of that presentation. We are still trying to collect some of the presentations, so please check back for newly posted presentations.

Topic Presenter Presentation Link
Monday, May 15
Key Digital Marketing Trends to Reach International Travelers Florian Herrmann, NAJ Group PDF
How to Create a Shoulder Season SEO Co-Op Programs for International and Domestic Marketing. Laszlo Horvath, ActiveMedia  Coming Soon
Five Simple Things to Know about Facebook to Help Sell More Attraction Product. Jason Hackett, Brier Katama  Coming Soon
What is Most Effective for Trade Show Follow Up: E-Mail or Social Media? Florian Herrmann, NAJ Group PDF
Brand USA’s Creative Approach to Promoting the USA in Key International. Anna Klapper, Brand USA PDF
The UK Traveler’s Path to Purchase? Derick Price, Expedia Media Solutions PDF
Key Travel Trends from UK, Germany and France. Carol Johnson, TripAdvisor PDF
Unique Selling Strategies for International Markets. Nathan Claycomb, Sight and Sound Theatres PDF
Five Things You Need to Know about Digital Marketing to Reach Chinese FITs.  Gavin Immer, Attract China PDF
How Attractions Sellers are Using We Chat and Weibo to Target Chinese Consumers. Sally Berry, Corning Museum of Glass PDF
Power Panel #1: Best Online Coop Examples that have Driven Low Season International Business. Carol Johnson, TripAdvisor

Derek Price, Expedia Media Solutions

Bonnie Borkin, Travelzoo



PDF Not Available

RTO Executive Panel Jake Steinman, NAJ PDF